Square Elephant Productions produced a TV advertising campaign for Planet Knowledge, a premium factual video-on-demand platform offering a wide range of documentary content across history, science, nature, technology, travel, people and culture.

Two versions of the advert were created to promote the service across different viewing platforms. One version focused on mobile viewing through iOS and Android devices, while the second highlighted access via Freeview Channel 245, Samsung Smart TVs, Freesat Humax devices and other connected entertainment platforms.

The campaign was designed to showcase the breadth and quality of Planet Knowledge's documentary catalogue, helping viewers discover thousands of hours of educational and entertaining content available free of charge through an advertising-funded model. The platform's Samsung Smart TV service also offers selected UHD 4K programming, giving audiences access to premium factual content on the biggest screens in their homes.

Using clear messaging, engaging visuals and a straightforward call to action, the advert helped position Planet Knowledge as a destination for curious minds looking to explore the world through high-quality factual storytelling.

Produced for broadcast and digital distribution, the campaign demonstrates Square Elephant Productions' experience in creating effective TV advertising for streaming, VOD and entertainment platforms.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/