Square Elephant Productions produced a TV advertising campaign for Sports Channel Network, one of the UK's first IP-delivered VOD OTT channels dedicated to premium sports programming in an advertising-funded environment.

The campaign was developed in two versions to maximise audience reach across multiple platforms. One version focused on mobile viewing through iOS and Android devices, while the second highlighted availability via Freeview Channel 266, Samsung Smart TVs, Freesat Humax devices and other connected television platforms.

Launched in 2017, Sports Channel Network was created to bring high-quality sports content to viewers through a free, accessible and technology-driven platform. The service offers a wide range of sports programming in HD, giving fans the ability to enjoy premium content without a subscription model.

The advert was designed to communicate the platform's accessibility, modern viewing options and growing content offering. Through energetic visuals, concise messaging and a sports-focused creative approach, the campaign helped introduce the channel to audiences across the UK.

Produced for both broadcast and digital distribution, the project demonstrates Square Elephant Productions' experience in creating effective TV advertising campaigns for broadcasters, streaming services and video-on-demand platforms.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/