Description:
Square Elephant Productions produced two versions of a TV advertising campaign for Ketchup TV, a free video-on-demand service created specifically for children aged 2 to 6 years old.

The campaign was designed to promote Ketchup TV's growing library of popular children's programming while highlighting the many ways families can access the service. One version focused on viewing through iOS and Android smartphones and tablets, while the second version promoted availability across Freeview and YouView Channel 211, Samsung Smart TVs, Freesat Humax devices and other connected platforms.

Creating content aimed at young children requires a careful balance of bright visuals, simple messaging and a fun, engaging tone. The adverts were designed to appeal to both children and parents, communicating the platform's ease of use, family-friendly content and completely free access model.

Ketchup TV's advertising-supported platform offers a safe viewing environment for young audiences, with all advertising being Clearcast approved and suitable for family viewing. The campaign helped raise awareness of the service across multiple broadcast and digital platforms, ensuring parents could easily discover a trusted destination for children's entertainment.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/