We produced a 30-second animated television advert for Book A Builder UK, designed to promote the platform's services to a nationwide audience across the UK.

The project involved the creation of original hand-drawn characters and bespoke 2D animation, developed specifically for the campaign. From character design and storyboarding through to animation and final delivery, the advert was crafted to communicate the brand's message in a fun, approachable, and memorable way.

Using a distinctive illustrated style, the campaign simplified the often-complicated process of finding trusted tradespeople, helping viewers quickly understand the benefits of the platform while creating a strong and recognisable visual identity for the brand.

The advert aired nationally across a range of UK television channels, including:

• Comedy Central
• Home
• TLC
• Sky Atlantic
• Food Network
• BT Sport
• E!
• Box 6 Music Channels
• Discovery Home & Health

By combining custom character animation with clear storytelling, the campaign delivered an engaging and accessible message that resonated with homeowners and property renovators alike.

Find out more about branded content work: https://squareelephant.co.uk/branded-content-agency/