We produced a multi-platform advertising campaign for Your Smile Direct, helping the brand introduce a more convenient and affordable approach to teeth straightening through remote dental technology.

The campaign was broadcast nationally across a range of UK television channels including E4, Comedy Central, TLC, MTV, Comedy Central Extra, and a number of music channels, targeting viewers aged 15–45. Alongside the main television commercial, the project included a French-language version, extended online content, and behind-the-scenes coverage.

Your Smile Direct removes many of the traditional barriers associated with cosmetic dental treatment by combining qualified dental oversight with innovative tele-dentistry solutions. Customers can begin the process from home, with treatment plans reviewed by accredited dental professionals and customised aligners delivered directly to their door.

The creative approach focused on simplicity, accessibility, and confidence, communicating the benefits of the service through clear messaging and engaging storytelling. The campaign was designed to build trust while highlighting a modern alternative to traditional orthodontic treatment.

Behind the Scenes

The campaign was filmed and produced by Square Elephant Productions, capturing both the commercial content and supporting behind-the-scenes material.

Director & Producer: Parag Sankhe
Director of Photography: Ruaraidh Achilleos-Sarll
Assistant Producer: Dave Blissett
Featuring: Alexandra Brynn

Find out more about branded content work: https://squareelephant.co.uk/branded-content-agency/