Square Elephant Productions created four 6-second sponsorship idents for GSK’s Voltarol Joint Pain Relief Gel.

These cycling-themed spots were designed to accompany the live broadcast coverage of the 2020 Tour de France, La Vuelta, and Giro d’Italia. Each ident highlights Voltarol’s ability to deliver targeted, all-day relief from joint pain and inflammation. The product is available in 30g and 50g tubes.