Laka is straightforward cycling insurance. Powered by the community.

Laka is a community of cyclists joining together to play fair and take good care with the aim of saving you money.

Laka covers all the basics such as theft, accidental loss and damage at home and abroad; it also covers you in sportives and races (as long as you're not riding in the pro peloton!)

The 20-sec advert was aired on Eurosports, and the 2x 6-sec idents were designed to be aired during Cycling events on Eurosports like Liège–Bastogne–Liège, Amstel Gold Race and Paris–Roubaix.