Bostik has launched a brand-new campaign for 2025. Bostik Blu Tack® is the original reusable, multipurpose adhesive, and its latest campaign, #BluHacks from Blu Tack®, showcases the everyday versatility of this beloved product through four engaging scenarios, highlighting its use in diverse households and situations.

The #BluHacks from Blu Tack® campaign is designed to showcase the product’s versatility through four distinct scenarios within a 30-second advert. To maximise impact and adaptability, each scenario has also been condensed into individual 10-second cutdowns, highlighting different applications of Blu Tack®. These cutdowns are crafted to focus on at least two applications per segment, offering a quick yet comprehensive glimpse into the product’s versatility.

Shot with a focus on dynamic, inclusive storytelling, this campaign celebrates the universal appeal of Blu Tack®, inviting viewers from all walks of life and around the world to share their own #BluHacks.

The campaign’s design avoids the use of dialogues, relying instead on visual storytelling and a single, adaptable voiceover line at the end, making it easily customisable for different languages and markets. This approach not only enhances the campaign’s global appeal but also offers a cost-effective solution for localisation.

The advert is crafted to resonate with a broad audience, from busy parents and young professionals to students and creatives, reinforcing Blu Tack® as an essential everyday tool. By weaving together relatable moments from different lifestyles, the campaign subtly reinforces the message that Blu Tack® isn’t just about sticking things—it’s about making life a little bit easier, a little more organised, and a lot more creative. Whether it’s tidying up, decorating, problem-solving, or even improvising in unexpected situations, Blu Tack® adapts to the user’s needs, reflecting its multipurpose nature in a fun and engaging way.