Square Elephant Productions produced a series of Eurosport sponsorship idents for O.R.S Hydration Tablets, created to air during coverage of the Africa Cup of Nations, one of the world's most watched football tournaments.

Designed to connect with sports fans and active audiences, the idents promoted the importance of hydration, recovery and performance during high-intensity sporting activity. O.R.S Hydration Tablets are formulated to help replenish essential fluids and electrolytes, making them a trusted choice for athletes, sports enthusiasts and anyone looking to stay hydrated throughout the day.

Broadcast around live football coverage on Eurosport, the sponsorship idents were designed to deliver maximum brand recognition within a short runtime while complementing the excitement and energy of the tournament. The creative approach focused on movement, performance and endurance, aligning the O.R.S brand with the demands of elite sport and active lifestyles.

Creating effective sponsorship idents requires clear communication and strong visual impact within just a few seconds. This campaign successfully positioned O.R.S alongside one of Africa's biggest sporting events, helping the brand engage with football fans across multiple markets.

The project highlights Square Elephant Productions' experience in producing broadcast sponsorship idents for major sports events, combining concise storytelling, strong branding and premium broadcast-quality production.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/