We produced an installation film for Nike, created to introduce the brand’s innovative FIT Wall experience and showcase the technology behind the Nike Sportswear Tech Pack Collection.

Launched as part of Nike’s September 2016 campaign, the FIT Wall was designed to demonstrate the advanced fabric innovation incorporated into the new Tech Pack range. The collection featured unique ribbed construction technology engineered to move naturally with the body, offering greater flexibility, comfort, and freedom of movement.

The film was created as an engaging visual introduction to the installation, helping visitors understand the technology, design thinking, and performance benefits behind the collection. Combining clean visuals with a contemporary aesthetic, the project reflected Nike’s commitment to innovation and athlete-focused product design.

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