Square Elephant Productions produced two sponsorship idents for Eurosport’s coverage of the legendary 24 Hours of Le Mans, featuring the LEGO Technic Lamborghini Sián FKP 37 and LEGO Technic Porsche 911 RSR.

Created to connect the excitement of world-class endurance racing with the precision engineering of the LEGO Technic range, the idents showcase two of motorsport’s most iconic performance cars reimagined in remarkable detail through LEGO's advanced building system.

Designed for broadcast across Eurosport, the sponsorship idents combine dynamic visuals, automotive passion and strong brand recognition within a short-form format. The campaign highlights the craftsmanship, engineering and attention to detail that both motorsport enthusiasts and LEGO Technic fans appreciate.

As with all successful sponsorship idents, the challenge was to create maximum impact within a limited runtime while maintaining a premium look and feel that aligned with both the 24 Hours of Le Mans and the LEGO Technic brand.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/