Square Elephant Productions worked on a TV advertising campaign for Leetchi.com, one of Europe's leading online group money collection platforms.

Leetchi makes it simple and secure for people to create online money pots and invite friends, family, colleagues or communities to contribute towards a shared goal. Whether it's collecting for birthdays, weddings, baby showers, leaving gifts, special events, charitable causes or community projects, Leetchi helps turn ideas into reality through easy online fundraising.

The TV advert was created to introduce the platform to a wider UK audience, highlighting the convenience, security and flexibility of online group contributions. With a clear and relatable message, the campaign showcased how simple it can be to organise collections for life's important moments and celebrations.

Broadcast on Channel 4 and across various Sky UK networks, the campaign helped build awareness of the Leetchi brand while positioning it as a trusted solution for group gifting, fundraising and shared experiences.

The project combined concise storytelling with clear product communication, ensuring the platform's benefits were instantly understood by viewers while maintaining a friendly and approachable tone.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/