Square Elephant Productions produced a 20-second TV advert and two 6-second sponsorship idents for Laka, the community-powered cycling insurance brand.

Laka offers straightforward cycling insurance built around a collective model, where cyclists come together to play fair, take care and help keep costs more transparent. The brand covers key cycling needs including theft, accidental loss and damage, both at home and abroad, as well as protection for sportives and races.

The 20-second advert was aired on Eurosport, while the two 6-second idents were created for broadcast around major cycling events including Liège-Bastogne-Liège, Amstel Gold Race and Paris-Roubaix.

Designed for a passionate cycling audience, the campaign combined clear product messaging with a sport-focused broadcast format, helping Laka connect with riders who understand the value of protecting their bikes, kit and adventures.

Find out more about our TV advertising work:
https://squareelephant.co.uk/tv-advertising-agency-london/