China Football Summit: NIKE

We produced a high-impact branded film for Nike, created for the China Football Summit Series, an event focused on the growth, innovation, and future outlook of China’s football industry and its wider ecosystem.

The film was designed specifically for large-scale projection, premiering on giant screens during the summit, and played a central role in setting the tone of the event. Visually bold and energy-driven, the piece celebrated football culture, elite performance, and the global influence of the game.

This project blended sport, scale, and spectacle—crafted to resonate with a live international audience and align seamlessly with Nike’s global football narrative.